Private Label Lubricant Formulation & R&D

The same viscosity grade is not the same oil.

Laboratory technicians testing amber lubricant samples
Why Formulation Matters

Two 15W/40s Can Behave Completely Differently

A viscosity grade describes how an oil flows at two temperatures. It says nothing about how much detergent is in it, how much acid it can neutralise before it stops protecting the engine, or how long it holds together under shear. Two products with identical numbers on the front label can differ by a factor of three in additive content and by half a drain interval in service life.

This is where private label programmes are won or quietly lost. A distributor who buys on viscosity grade and price alone ends up with a product that tests fine on paper and generates complaints in the field six months later. We would rather spend the extra hour at the formulation stage asking what your market actually runs on — because the alternative is spending it later explaining a failure.

  • Formulations built around your market's fuel, climate and vehicle parc — not lifted from a fixed catalogue.
  • 100% virgin base oil, with additive packages from established producers in the USA, UK, Germany, Belgium and Italy.
  • Physical samples with full laboratory reports before you commit to anything.
In-House Laboratory  |  Tuzla, Istanbul
40+ Product Families Developed
Discuss a Formulation
What We Ask You

Four Things That Change the Formula

  1. 01

    Fuel Quality

    Diesel sulphur content varies by more than an order of magnitude between the markets we ship to. Sulphur becomes acid during combustion, and the oil's total base number is what neutralises it. An oil formulated for European ultra-low-sulphur diesel run on high-sulphur fuel will exhaust its base reserve long before the stated drain interval, and the engine pays for it. Tell us what your market burns and we set the treat rate accordingly.

  2. 02

    Climate & Operating Temperature

    Cold-start behaviour is set by pour point and low-temperature viscosity; sustained high ambient temperature is a question of oxidation stability and viscosity retention. A Gulf market and a Central Asian market need opposite ends of the same formulation logic. This is also why the monogrades that look outdated on a European datasheet remain the correct answer in a large number of the markets we supply.

  3. 03

    Vehicle & Equipment Parc

    The right product range for a market running mostly ten-year-old commercial vehicles is not the range that works where new passenger cars dominate. Parc age determines which API and ACEA levels your buyers actually recognise, which viscosity grades move volume, and whether a full synthetic will sell at all or simply sit on the shelf at a price nobody pays.

  4. 04

    Target Specification & Price Point

    Additive content is the largest variable cost in a lubricant and the one nobody can see in the bottle. We will tell you plainly what a given price point buys and what it does not, and where a claim on your back label would need a treat rate your target cost will not carry. What we will not do is print a specification the product does not meet.

Scope

What We Can Develop

Category Formulation range
Passenger car engine oils Full synthetic 0W/20 and 5W/30 through semi-synthetic 10W/40 to mineral 15W/40 and 20W/50
Heavy-duty diesel oils SHPD multigrades with high TBN reserve, plus SAE 30/40/50 monogrades
Gear oils API GL-1, GL-4 and GL-5 in SAE 80W through 85W/140 and straight 140
Transmission fluids Dexron II and Dexron III performance levels
Hydraulic & industrial ISO VG 32 to 68 held; VG 100 to 320 developed to order
Greases Lithium, calcium and Ca/Li soap in NLGI 2 and 3
Coolants Ethylene glycol concentrate and pre-diluted, colour to your specification
Brake fluids DOT-3 and DOT-4 to FMVSS 116 and SAE J 1703

Our current automotive range covers API SM, SL and SJ on the petrol side and CI-4, CH-4 and CF on the diesel side, with ACEA A2/B2 through A3/B4 and C2/C3. If your market requires a newer level — API SP or SN Plus, ACEA C5 or C6 — say so at the enquiry stage and we will formulate and quote to it rather than substituting a lower grade and hoping it goes unnoticed.

What Goes In

Formulation Starts With What You Refuse to Use

Every formulation decision downstream is limited by the base oil underneath it. Ours comes from TÜPRAŞ Aliağa as virgin stock — across the entire range, including the lowest-priced monogrades. Not restricted to premium grades, not "where possible", not adjusted when a customer pushes hard on price. Re-refined and recycled base oil does not enter our system at all.

Additive packages come from established producers in the USA, the United Kingdom, Germany, Belgium and Italy. We do not buy unbranded additive on the spot market to hit a number, because the saving appears in the quotation and the cost appears in your warranty claims.

Base oil TÜPRAŞ Aliağa

Virgin stock, checked on receipt.

Additives Established producers

European and US packages, lot-traced.

Formulated lubricant sample ready for laboratory testing
Sampling

You Test It Before You Buy It

Nothing goes into production on our word. You receive a physical sample of each developed product with a laboratory report covering kinematic viscosity at 40 °C and 100 °C, viscosity index, flash point, pour point and density, plus total base number where the product type calls for it.

What you do with it is your decision. Send it to an independent laboratory, run it in a vehicle, put it in front of a technical customer whose opinion you trust. Where you already import a competing product, send us its datasheet and we will produce a side-by-side property comparison — including the places where the incumbent is genuinely the stronger product, if that is what the numbers show.

See the Full Process
FAQ

Formulation Questions

01. Can you match a product I already import?

Send us the technical data sheet and, ideally, a physical sample. We will build to the same property envelope and show you a side-by-side comparison. Where a figure in the original datasheet is unrealistic or misprinted — which happens more often than you would expect — we will point it out rather than quietly matching an error.

02. How much does formulation development cost?

For genuine enquiries at commercial volumes it forms part of the quotation process. Where a project needs extensive development against an unusual specification, we discuss that cost openly beforehand rather than burying it in a unit price you never get to examine.

03. Who owns the formulation you develop?

If we develop it, it remains ours and we produce it exclusively for you under the agreed terms. If you bring a formulation you already own, it stays yours and we produce to it under contract blending terms. Either way it goes in writing before production begins.

04. Can you formulate to a price rather than a specification?

Yes, and it is a legitimate way to work — but the conversation runs in one direction only. Tell us your target landed cost and we will tell you what performance level it supports. We will not print a specification claim the product does not meet in order to reach a number.

05. Do you develop products outside your existing catalogue?

Regularly. Marine oils, compressor oils, specialised metalworking fluids and industrial gear oils in higher viscosity grades have all been developed for customers. Send us the requirement and we will tell you honestly whether it is inside our capability rather than accepting the order and working it out afterwards.

06. How long does formulation and sampling take?

It depends on product complexity and whether the additive package is one we hold or one that has to be brought in. Simple grades move quickly; an unusual specification with a specialist additive takes longer. We give you a realistic date at the enquiry stage rather than an encouraging one.

Tell Us What Your Market Runs On

Fuel quality, climate, vehicle parc and target price. That is enough for us to come back with a formulation proposal and a sampling plan.